Sirmione at the center of international photographic innovation
The special paper developed by leading company PICTO for the exhibition “If trees could speak” opens up new possibilities that blend ethics and aesthetics
With the Magnum Photos exhibition If Trees Could Speak the Municipality of Sirmione is proud to be at the center of an innovative project that is attracting international attention, as demonstrated by PICTO‘s recent publication. A leading professional photographic printing company, the French company played a central role in the technical realization of the exhibition, developing a special photographic paper with seeds embedded within it: an innovative solution that represents a major step forward in the dialogue between art and sustainability, allowing images to be reborn even after their exhibition cycle.
In its article, PICTO emphasizes the uniqueness of the project, defining it as an experience that “transforms photography into a living object, capable of evolving over time,” transcending the traditional concept of printing and introducing a new ecological dimension. It also highlights how this experiment represents “a meeting of technical excellence and environmental commitment,” in which the images also become tools for raising awareness.
This collaboration is a source of great satisfaction for Sirmione. Being chosen by Magnum Photos to pioneer such an innovative project confirms the cultural and international importance of the peninsula. At the same time, it’s a source of pride to see how a leading industry organization like PICTO is helping to communicate and promote the exhibition, boosting its global visibility.
PICTO’s article on “If Trees Could Speak” and the special paper used
“If Trees Could Speak”: the Magnum Photos photography exhibition at Palazzo Callas Exhibitions
